Category Archives: Random Thoughts

What’s SUP?

I just had coffee (at freaking 6am — WAY too early for me) with three good friends — and small business owners — at the first of what’s to be a monthly gathering of the minds to discuss the ins … Continue reading

RFP Hell – Part II

Okay, as we’ve covered before, some organizations like to use RFPs because it standardizes the process of evaluating a supplier. I understand many purchasing decisions are based on complex requirements that need to be addressed. And RFPs are the quickest way … Continue reading

Will You Marry Me?

Social Engagement. Conversation has always been synonymous with social media campaigns, but the conversation is just the starting point. Too many clients focus on talking (look at me! Aren’t we great!?) rather than facilitating a dialogue with their audience. The … Continue reading

RFP Hell

I came across an RFP today for a website project which made me sigh with puzzlement and frustration, which is generally what happens every time I see an RFP. We’ve all seen them – they are usually full of draconian … Continue reading

I Love The Old Spice Man

I’ve finally seen the shift that agency-type people have been talking about. Brands are taking hold of the new platforms and getting creative.  Or should I say correctly creative. This year, new platforms have made brands braver.  Experimenting with social … Continue reading

Are You Creative?

“A lot of creativity has to do with energy, confidence, and focus. These are the elements for making creative things… whether you’re making a movie, whether you’re an entrepreneur doing a business, whether you’re an artist, or whether you’re a … Continue reading